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11 Step MUST DO Checklist Before Wasting a CENT on FB PPC Ads
Written by Layla Black
Thinking about running some FB™ PPC ADS or Marketing on facebook™?
Is your Facebook Fan page a lonely deserted island with no interaction or signs of life at all?

Before you waste a cent on running FB Ads, make sure you go through this whole checklist!

 

There are several reasons, if you are in business, you should be using a Facebook Fanpage to market and brand your business online.

I was one of those people who was really attached to my Facebook Profile.

I didn’t want to let it go.

The task of moving all of my engagement and interaction over to a Fanpage seemed daunting.

I didn’t know where to start.

Can you relate?

et me just tell that you, that once I started diving into the POWER behind Facebook Fanpages for business,  it was like an addiction I couldn’t get enough of.

Now each week I look at my Insights and challenge myself to reach more people, engage more people, and increase the strength of my community. (All of which I had no way of tracking or even knowing over on my Profile)

Since I saw the light of Facebook Fanpages, and made the transition from my profile to my fanpage… I have been preaching to every single one of our clients the importance of the shift.

 

Just like me, and maybe you… many of them are hesitant, intimidated and finding every reason possible to procrastinate.

I had a client come up to me at a live seminar this past weekend and he stop me in the hall.

    “Layla… I know you have been telling me to get my butt in gear and start a fanpage for months now. I am finally ready! Can you sit down with me and make sure I am getting started on the right page? I want to make sure I don’t make any mistakes”

Now when he said I had been telling him to get his butt in gear for months… he wasn’t exaggerating.

 

However, I learned a long time ago that you can lead a horse to water but you can’t make him drink.  People will only take action on something when they are READY.
Are you ready?

You wouldn’t be reading this blog post if you weren’t.

So I want to share with you the exact Checklist I shared with my client, so that if you’re ready to start crushing on your fanpage… you can have a clear cut guide that’s going to give you the best results.

Especially if you eventually want to invest some budget into some PAID Facebook Ads Marketing, you want to make sure you have everything in place before you start just throwing money at Facebook.
Below you will read the 11 Step MUST DO Checklist Before Wasting a CENT on FB PPC

Let’s get to it.

 #1 Eye Candy Emotional Picture and Cover Photo

First impressions stick.

And the very first thing that someone sees, the very first interaction and connection they form with you, happens from your profile picture.

Most likely they’ve seen your picture around in comment threads of their favourite fanpages (If you’ve been following the rules to Brand Yourself like an Expert).

They’ve seen all the incredible questions and value you’ve been offering all over facebook, and they start to recognize your profile picture.

Don’t bog down your profile pic with words or graphics… keep it simple. The face you want people to recognize, the face (or faces) you want them to associate with your brand… THAT’S your profile pic.

Now keep in mind you want to look HAPPY, approachable, REAL, and in a moment that creates an emotional response.

Like,

“Oh wow, what a happy family!”

“I’d love to live on that beach with my husband!”

“I wish I could travel.”

The second part of your initial graphics impact is in your cover photo.

Here you can get a bit more fancy with some text and graphics. If you still are stuck creating graphics that POP, check out this Free Training on our Most Powerful Graphics tool to stand out on Facebook.

Don’t overwhelm your audience with text, websites or make your cover photo too “salesy”

You don’t want to create the feeling of being sold to when your new fan first lands on your page, that will set the stage for resistance in your engagement and communication right off the bat.

 #2 About Section Fully Completed

This is some PRIME bridge building real estate on your fanpage that a lot of people neglect. There are two big big big reasons to take some time and carefully fill in your about section.

 

First: SEO – Did you know that Google searches these fanpage About pages and shows them when users search out certain key words? Also when Facebook users type into the search bar at the top, if your About Section is empty… I hate to say it, but you missed the boat.

Second: This is your chance to create a connection. This is your chance to speak to your Fans about who you are, what you stand for, and why they want to become a long lasting fan here on your fanpage.

 

Remember the most important question you can answer for a new fan is “What’s in it for ME?” so the more ways and places you can solidify this answer for them, the more likely they are to become active on your fanpage.

 

    Remember the most important question you can answer for a new fan is “What’s in it for ME?” so the more ways and places you can solidify this answer for them, the more likely they are to become active on your fanpage.

     

So what’s the best way to tell them who you are?

Humans, by nature, have very short attention spans. The technology era has only intensified this.

The most powerful way to keep an audience focused on your point, is to TELL A STORY.

Not only will you hold their attention, but you will be building those powerful bridges and connecting on a deeper level then just some surface level Bio.

Be as honest and transparent as you can. Tell a painful story… relate with those that have felt that pain before. (Which actually means ALL of us, since we can all relate with pain)

 #3 20+ High Value Posts

Nothing worse than going to an empty fanpage.

Okay, well maybe there is….

A fanpage filled with pitches “The Next Big Deal…” “Join my team” …. “Ground Level Opportunity”…. “Make Money” ….

All of these are big warning signs to any person with a brain.

 

What are the chances that a new fan is going to pay attention to your posts if they think you are just going to pitch them some deal?

What are the chances that a new fan is going to come back to your page if there’s nothing of value to them the first time they visit?

You’re right….

Your chances are not very good, not very good at all.

 

Create at least 20 HIGH VALUE posts, impactful images, thought provoking questions, and serious training videos on your fanpage wall before you even think of inviting a single friend.

DON’T FORGET THE HEADLINES! It all starts with the headline. If your posts don’t capture your audience in the first sentence, they are OUTTIE.


Click here To see our 69 Strange but Highly Converting Headlines
If people see likes on your post, they will probably click like.

If they see comments, they will most likely leave a comment.

And if they see that others have shared it, guess what they’ll do?

That’s right, they’ll share it!

So how can you get engagement if you’re still building up your community and audience?

By biggest tip for you is to create a syndication tribe. It doesn’t have be a massive tribe where your stuff gets lost in the noise.

We suggest starting with a small group. Finding 5-10 people in the same company, team, or even seeking out other fanpage marketers and connecting with them to start a private tribe.

Even just a few comments can make a world of difference in the engagement of your audience.

And if you are at the point where you are spending money to BOOST those posts, you will see a HUGE increase in your results if your tribe gives your posts some love before you do.

To see some of our other tips for increasing Fanpage Engagement check out this blog post.
If You Would Like To Continue Learning  Advanced Facebook™ Marketing Tactics...and How You Can Get 4 Of Our Most Popular Courses & Training Programs For FREE!
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Toby & Layla Black

Full time Stay At Home Parents - Fun Loving Entrepreneurs Specializing In Social Media Marketing & Branding
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